Women Drive The Internet Growth In India: Survey

According to a recent Survey, the women in the urban areas drive the growth in Internet usage where it shows an increase of 30 percent across 35 cities compared to the 25 percent in men, Reports Times of India.

Apparently, the survey conducted by the Internet and Mobile Association of India and Internet Market Research Bureau shows that the Mumbai has the most internet users and Chennai has the slowest growing rate.

The 35 cities altogether showed a record growth rate of 62 percent among female college students and 34 percent among school-going girls. These numbers have blown the bubble that the males are the dominant users of the internet by showing a cheerful trend that breaks the old patterns and makes way for the balanced male-female user ratio.

IAMAI associate vice president Nilotpal Chakravarti credited the growth to the smartphone usage. "More women are going online, thanks to smartphones. Even the less affluent women are able to access the internet through low-priced feature-enabled phones. This is a welcome trend."

"When internet usage started in India, it was mainly for checking mails and replying. Today a woman user is enthusiastic about the world of opportunities online. Phones have become the primary medium for internet usage, especially among young women," Chakravarti adds.

However, the study shows Mumbai and Delhi on the top positions with 1.6 crore and 1.2 crore users in 2014. On the other hand, Chennai has recorded 55 lakh users; Pune with its large student population beat Chennai with a growth rate of 34 percent. Bangalore and Hyderabad recorded growth rates of 36 percent and 34 percent Worldwide.