7 Social Media Trends Buzzing In 2015

Social media like Facebook, Linkedin, Instagram, and Twitter is a market that's growing at a fast rate. Companies looking for existing and new consumers will need to stay ahead of the current social media trends. The methodology is extremely important to these companies’ growth. Take a look at 7 Social Media Trends for 2015, as compiled by Tweak Your Biz.

#1.Social Media Marketing to Go Mobile

Social media are computer-mediated tools that allow people to create, share or exchange information, ideas, and picture, videos in virtual communities and networks. In addition, social media depends mostly on mobile technologies to create highly interactive platforms through which individuals and communities, share, co-create, discuss, and modify user-generated content. Furthermore, there is a strong correlation between mobile technology and social media and in 2014, the largest social network is Facebook and other popular networks include Twitter, Instagram, LinkedIn, and Pinterest.

#2. Smarter and More Customized

Social Media giants like Facebook took the expansion in the ad space.There are plenty of different ad formats offered where you can create and publish all types of ads. The ads are delivered all across Facebook and some formats are eligible to show in and increase page likes. The advertising guide is designed to help brands determine the format that works best for them, be it mobile news feeds, desktop news feeds, or right-column ads. Particularly, the mobile efforts accomplish a remarkable outcome and help the business to grow.

#3. Use of Images Likely to Increase

Images are a significance of thousand words and consumers are more likely to consider or contact a business when an image shows up. The quality of a product image is more important than the information. As photos continue to generate greatest revenue, marketers will develop more branded images for social media platforms in 2015. And mostly with female demographic who are fond of images, photo sharing network like Pinterest, snap chat has improved.

#4. Craze for Viral Content

It is very important for a content to go viral, which will increase your traffic and develop your business. To launch new products, run major campaigns, or target key dates to drive mass awareness it is equally important to promote the brand. An ad that invites targeted users to follow your brand, attracting more of the followers to your brand faster. And followers don’t just follow, they also engage click through, continue the conversation, and bring more like-minded followers.

#5. Video Marketing to Become Prominent

Video Marketing is essential to social media, internet users will share and repost videos. Videos are a great source to reach potential clients which will give them a complete idea of your products, services and your company.  Plus, video marketing allows you to show your creativity and company values far more than images can achieve.

#6. The First Few Steps towards Social Commerce

Social commerce, the concept of using social media to drive sales, is becoming more and more popular among e-merchants. Social networking sites are increasingly focusing on ways to increase return on investment for the brands that utilize them for marketing. Social commerce helps companies engage customers with their brands according to the customers’ social behaviors. Secondly, it provides an incentive for customers to return to their website. Today, the range of social commerce has been expanded to include social media tools and content used in the context of e-commerce.

#7. Real-time Service to Enhance Customer Relationships

Facebook is the most popular social media platform, however, social media is not only about Facebook anymore. There are other social media such as LinkedIn, Facebook, Twitter, instagram. Lot of business are using social media to attract more customers and promote their products and services. Identifying the right type of audience will help you decide the value of social media platform for your business and to improve customer relationships.