10 Surprising Facts No One Knows About Social Media

Social media has widely been known as a tool for building brand awareness and as a display-marketing vehicle rather than a social commerce platform. People are blogging, connecting with friends on Facebook, posting updates to twitter, and getting LinkedIn.

Social Media Examiner’s annual survey of nearly 3,000 marketers leads to a ton of insights into how marketers think about social media and sharing. Here are the 10 surprising facts to know about social media

1. Twitter: Home to 6 Distinct Communication Networks

Twitter has more than 271 million monthly active users. That’s equivalent to the combined population of Russia and Mexico.

So, it would make sense that Twitter is not just one massive platform of conversation and information but also it’s an accumulation of 6 distinct types of networks, namely Polarized Crowds, Tight Crowds, Brand Clusters, Community Clusters, Broadcast Networks, and Support Networks.

One can Figure out which channel is best for his business and at the same time it is very important to know that Twitter is a fast-paced network. The speed of response from the customers may vary, but most of the customers expect a response within an hour.

2. Post on Fridays on Facebook, For A Better Business

Businesses on Facebook needs to be reassessed regularly as its very important for an organization or corporate people to know if their posts is reaching more number of views or not.

The Social Intelligence Report from Adobe analyzed over 225 billion Facebook posts from the past two years to come up with some data-backed recommendations for Facebook marketers.

The research indicated that for a brand that’s looking to ensure its posts get the most engagement possible, Friday is the day when users are most likely to like, comment or share posts that come from brand Pages, reports Time.com.

3. Late Night Is The Best Time For Retweets

TrackMaven, a competitive intelligence platform for digital marketers analyzed that over 1.7 million tweets to come up with retweets between 10:00 p.m. and 11:00 p.m. Simply saying one must share when share volume is lower, and your content has a greater chance to stand out and be highest.

Track Maven also found that Sundays are the best day of the week to get retweets. One can test the same on their tweets and see how it changes based on the time of day and day of week that you tweet.

4. Google+ is for real

If there’s one social network, businesses should pay specific attention to, it’s Google+, which is already playing a more important role in Google’s natural ranking algorithm.

So it stands to reason that if Google wants to use social signals for organic search rankings, it could easily mine Google+ data, where its crawler access is unhindered.

5. Best day For Everything On Pinterest

Did you know that certain types of posts perform better on certain days with Pinterest?  Pinterest allows businesses to create pages aimed at promoting their companies online, say for Monday is a great day for quotes while Tuesday is about Technology and Wednesday is kept for quotes.

Business pages can include various data, topics and information such as prices of products, ratings of movies or ingredients for recipes.

6. Facebook Pilots 'Buy' Button

Facebook’s “Buy” button, on the other hand, signals an instant call to action. It enables consumers to purchase a product directly from a business, without leaving Facebook.

A test run is being piloted on desktop and mobile versions of Facebook among several small and medium-sized businesses nationwide.

7. Incorporate What Already Works

Email marketing appears to be a tired fashion nowadays for some kind of businesses in that case Instagram is an option of a social-commerce platform that offers a “workaround” when a monetization option isn’t instantly accessible.

So far Instagram is not directly monetizing customers’ posts but it is pursuing social commerce. LIKEtoKNOW.IT

Companies sign up for LIKEtoKNOW and when their users “like” a photo, they receive an email with direct links for buying the products pictured on Instagram. Such approaches are quick and easy and rely on what marketers and consumers are already comfortable with.

8. Your Biggest Advocates Have The Fewest Followers

Social monitoring website Mention analyzed over 1 billion social mentions from the past two years, and in their analysis they found that 91 percent of mentions come from people with fewer than 500 followers.

Putting this stat another way, less than 1 out of every 10 mention will come from a power user. You can prioritize these power users if you want, but it’s also significant to give a speedy and agreeable response to those with few followers.

9. Integration Of Social Media, SEO, And Content Creation

The online marketing industry is moving away from the idea that social media, SEO and content marketing happen in isolation. Social media marketing decisively impacts how content is seen and shared.

Content creation and marketing have direct implications for your SEO performance, especially in light of Google’s latest algorithm updates.

It’s important that you think of the three pillars of online marketing -- SEO, content and social media -- as a system that works synergistically to increase visibility, build your brand and ultimately garner customers and sales.

10. Diversify Your Social Sphere

You’ve probably seen headlines about Facebook’s algorithm changes. If you currently operate a brand or business page, one study found that only six percent of followers currently see your posts.

Experts suggest that that number will continue to crash down, eventually reaching one percent. Being aware of trends in the social sphere can help you design better strategies, apply the most effective tactics and choose where to invest your staff as well as financial resources.